If you conducted a study of sales training over the last 100 years, you would have noticed three major changes that have taken place in the sales process: (1) the advent of Consultative Selling, (2) the development of the Complex Sale, (3) and the addition of Psychology to enhance a salesperson's ability to persuade their customer to buy their product or service.

Most sales training focuses on processes and procedure. By integrating NLP into every step of the sales process you are getting at the very heart and core of persuasion.